What's It Worth?

January 15, 2009, 3:00pm – 5:00pm

About This Event

Your video just got 50,000 views on YouTube and 25 blogs picked up your campaign and posted stories on it. What's it worth?

We are pretty comfortable figuring out how much a one minute story on the evening news is worth in paid advertising, but when it comes to online "hits" the conversion isn't so obvious. In addition to the size of a website's audience, we have to figure in, among other things, whether the site has tools to share the content out to the social web and whether or not its audience is likely to do so. It gets a little tricky figuring out what it is worth online.

Join us on January 15, 2008 for a Roundtable that will explore how we might value earned online media in paid online media terms.

Glennette Clark, Senior Consultant, Community IT Innovators
Michael Bassik, Chief Digital Officer, Air America Media
Philip de Vellis, Vice President of New Media, Murphy Putnam Media
A. J. Schuler, Partner, Common Sense Media
Sam Huxley, VP of Marketing, New Media Strategies

Moderator: Alan Rosenblatt, Center for American Progress Action Fund

Location

Center for American Progress
1333 H St. NW, 10th Floor
Washington, DC 20005