Tapping into the Millennial Momentum

October 3, 2011, 3:00pm – 5:00pm

About This Event

In 2008, Morley Winograd and Michael Hais’s Millennial Makeover explored how the Millennial generation was reshaping American politics, in part, by forcing older generations to embrace social media channels for political communications. Now the authors are back, with a new book (Millennial Momentum) exploring how Millennials are transforming other areas of American culture and a return visit to the Center for American Progress Action Fund’s Internet Advocacy Roundtable.

Join us as we partner with Center for American Progress’s Progressive Studies Program and Campus Progress to explore the best way to reach Millennials via social media and what messages they are most likely to hear. Tapping into the Millennial momentum requires an understanding of the generation’s civic-orientation. In order to mobilize them, we must use social media to deliver messages that speak to their sense of civic responsibility.

Our moderator, Ruy Teixeira, whose own research on Millennials is quite extensive, and Angela Peoples, who is using social media to connect with Millennials through her work at Campus Progress, round out the panel to provide us with a fascinating deep dive into the minds of the Millennial generation.

If you cannot attend in person, you can watch the event live and participate on facebook.

Speakers

Morely Winograd, Senior Fellow, University of Southern California’s Annenberg Center for Communication Leadership and Policy
Michael D. Hais, retired, former Vice President of Entertainment Research, Frank N. Magrid Associates
Angela Peoples, Policy and Advocacy Manager, Campus Progress

Moderator

Ruy Teixeira, Senior Fellow and Co-Director of the Progressive Studies Program, Center for American Progress

Host

Alan Rosenblatt, Associate Director for Online Advocacy, Center for American Progress Action Fund

Location

Center for American Progress Action Fund
1333 H St. NW, 10th Floor
Washington, DC 20005