Twitter Tips for Advocacy

I recently gave an interview about using Twitter for advocacy/marketing and wanted to share it with you. Here is the gist of the conversation:

Why tweet?

In the US alone, there are 26.5 million people on Twitter and among them are many, if not most of the most influential people in the country. These people are talking about all of the issues of the day, from the most mundane to the most profound. If you are not on Twitter, you are not part of the conversations that matter most to you and your cause, and you are missing the opportunity to engage with the people who are most able to influence large segments of the country and the key decision makers affecting your mission.

What are three simple things people can do to maximize their twitter impact?

• Make sure your audience includes the most influential people in your issue space.
• Be sure your tweets are engaging and valuable to your target audience, providing links to useful content, easy to use facts and talking points, and, whenever possible, are directly engaging people and conversations already in progress on Twitter.
• Be human! Make sure people can see that there is a real, live, caring person behind your tweets.

Read more here.

This article was originally published in TechPresident.