Socially Diverse: Engaging and Mobilizing Communities of Color with Social Media

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Social media is quickly gaining recognition as an important component of online advocacy, but many do not realize just how versatile and effective the medium can be—particularly in engaging diverse audiences.

Did you know that despite trailing behind in overall Internet use, communities of color are leaders in mobile web use, with more than 85 percent of Latinos and African Americans owning cell phones in 2009? And did you know that 25 percent of Twitter users are African American? This and other research flies in the face of the damaging myth that “people of color aren’t online.” And some of the most exciting uses of social media for advocacy in recent years—particularly in ethnic communities—have gone far beyond simple alerts and petition signing. Knowing where people are, how they engaged, and what the possibilities are for maximizing each platform is critical in developing powerful advocacy campaigns that meet the needs and elevate the voices of multiple communities in our increasingly diverse nation.

Join CAPAF’s Internet Advocacy Roundtable and CAP’s Progress 2050 from 3:00 p.m. to 5:00 p.m. on Thursday, September 16, 2010, over cookies and tea to discuss how to best use social media to engage and mobilize diverse constituencies. We will hear best practices and compelling examples from experts with a variety of experiences creatively using technology to advance their work and their agenda.