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Newt’s Anatomy: Dissecting Gingrich’s Fall and Rise and Fall Using Social Media Data
Article

Newt’s Anatomy: Dissecting Gingrich’s Fall and Rise and Fall Using Social Media Data

Newt Gingrich has failed to capitalize on his late-year bump, and social media data show it, write Alan Rosenblatt and David Norton.

The Newt Gingrich campaign enjoyed a terrific surge from late November to mid December, but the base that suddenly materialized is now melting faster than the winter snow. Gingrich has failed to capitalize on his late-year bump — because he failed to nurture a solid base among real people, and our social media data shows it.

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Authors

Alan Rosenblatt

Associate Director

David Norton