Framing the Stakes in the Election

New research demonstrates how a simple framing can help connect the dots on the various threats the American people face.

Extreme MAGA Republicans are threatening to reshape policies in all areas of American life, including on the most salient topics for voters: abortion, democracy, and the economy. Progressives have lacked a simple frame to help connect the dots between these myriad threats. New research shows how the American people believe that MAGA extremists want total control over the country and their lives, including control over women’s bodies and the outcome of elections, and want to give corporations and the wealthy more control over the economy. The more the American people understand the risk of giving MAGA total control of the country, the more likely they are to mobilize in response to this threat.

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