The Torture Is Not US campaign was launched to support the McCain Anti-Torture Amendment. The campaign saw The American Progress Action Fund and Operation Truth joining forces to lend a credible voice to ensure that the Congress-supported amendment didn’t fall victim to a presidential veto.
Through the website, action takers could easily send messages supporting the bill directly to their elected officials. CAPAF also provided information on other ways to learn more and take action to stop torture. The campaign also included a TV ad that ran in the districts of two key congressional leaders, Bill Young (R-FL) and Rodney P. Frelinghuysen (R-NJ), who at the time were the Chair and Vice Chair of the Defense Subcommittee of the House Appropriations Committee. An estimated 385,000 people saw the ad on TV and there were another 11,600 views online. The advertisement compared Bush’s statement on torture to his reluctance to support the McCain Amendment.