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This piece was originally published in the January 14, 2022 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

WHAT WE’RE HEARING ON SOCIAL

Progressives authored half of the top ten political posts in the past week and four in the week prior, a more even split after their strong showing over conservative pages a few weeks ago.

Top 10 best-performing progressive and conservative Facebook posts by interactions, according to data from NewsWhip

Top 10 political Facebook posts by interactions for the weeks of January 13th and 20th, according to data from NewsWhip
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

DEEP DIVE

President Biden’s name is always near the top of the engagement charts on Facebook, but over the last two weeks there has been a lot of news. First, the Supreme Court struck down the administration’s vaccine mandate on January 13th, which conservatives celebrated. Then, on January 19th, the Senate debate of the Freedom to Vote and John Lewis Voting Rights Acts John grabbed the national spotlight, with voting rights-related posts from progressive and conservative pages alike earning 1.3 million interactions.

Total Facebook interactions for posts referencing topic keywords, according to data from NewsWhip (U.S. pages only)

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Authors

Alex Witt

Senior Director, Strategic Partnerships

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Welcome to “What's Trending?”, a weekly newsletter to help progressives answer the age-old questions: What works, and what doesn't? “What's Trending?” cuts through the noise to bring you the best (and worst) of what's happening on social media in the policy space, and explains why it's important.

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